FDA to expand public education campaign to focus on prevention of youth e-cigarette use


FDAToday, the U.S. Food and Drug Administration announced it would pursue a strategic, new public health education campaign aimed at discouraging the use of e-cigarettes and other electronic nicotine delivery systems (ENDS) by kids. The agency plans to expand its "The Real Cost" public education campaign to include messaging to teens about the dangers of using these products this fall while developing a full-scale campaign to launch in 2018.

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