EBM Debates

Addressing controversial topics of relevance to healthcare professionals and sponsors, the EBM Debates program is conducted both live and online, and allows for interaction between the debaters and the live audience. This unique format provides the opportunity for open discussion on various disease states resulting in honest discourse on controversial topics.

KE Insights®

Congress Coverage – Key Expert (KE) Conference Interview Program

KE Insights® was developed to enhance our client partners’ understanding of new clinical data as related to changes in clinical practice, as well as to them and their product/portfolio. The process provides a real-world view of how new data generated will impact the way patients are managed, as well as how products are used and reimbursed.  

Scientific Convergence Platforms

As is true for the early development of a product, evaluation of a product’s clinical dataset in the context of competitor clinical data and labeling is critical to ultimate successful scientific commercialization. The available clinical data must be interpreted, the implications of these data for the brand messaging must be determined, and the TPP must be considered as the phase 3b/4 clinical development platform is put in place. Powered 4 Significance has specific expertise in developing Scientific Convergence platforms that establish validated clinical messaging and identify scientific commercialization opportunities (including phase 3b/4 opportunities) for a brand in the competitive market landscape.

Data-tail Mapping®

Data-tail Mapping® is a data-mining process that scans thousands of websites to identify the “voice” of your target audiences. It allows you to hear what they are thinking in their own words, using technologies that can identify trends and develop graphics to allow for easy visualization of your target audiences’ perceptions of therapeutics developments. The platforms utilized to achieve this include Automation Anywhere® and Tableau®. What this means for you is that it:

  • Affords you a view of everyday communications “beyond the clinical space”; providing exposure to real-world conversations, debates in blogs, forums, and social media
  • Uncovers potential advocates and opponents, brand and competitor trends
  • Surfaces influencer opinions that we analyze for you
  • Identifies opportunities and challenges to the product’s appropriate and optimal use
  • Allows proactive communication updates
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